The outdoor advertising industry is one in which revenue can be measured by the accuracy of the information related to the advertising equipment and the associated information surrounding this equipment. Put simply, the more you know about what is around a billboard, for example, the better you can decide on how to use the billboard most effectively.
Criteria such as location of billboards, traffic flow along streets passing billboards, demographics surrounding billboards, are all strong influencers to the decisions made in outdoor advertising every day.
The outdoor advertising industry relies on obtaining information from several separate sources; e.g. maps from internal company departments, traffic information from third parties, and demographics from yet another source. Understanding the best locations for specific outdoor advertisements can be a chore measured in days and at significant costs. Until now…
Introducing AdPro: Make Your Outdoor Advertising More Profitable
Intermap has developed AdPro, an all-in-one Web application that revolutionizes the outdoor advertising industry. AdPro combines our NEXTMap DSM data with third party census and traffic data into one convenient and easy to use AdPro Web service. Aimed at both media owners, to better manage and price their billboard locations, as well as media buyers, AdPro facilitates better and more informed decisions when planning an advertising campaign.
AdPro Makes it Easy
All subscribers to AdPro will benefit from:
- Access to AdPro’s demographic ranking functionality, identifying where media locations best fit campaign targets.
- AdPro’s exposure calculation, identifying where a media location can be seen from and for how long that media location will remain in sight.
- Traffic speed and congestion data from INRIX. This traffic data is aggregated and averaged constantly to provide historical speed and congestion patterns surrounding media locations.
- Batch import functionality, 3D and street view imaging, and AdPro API integration.
- NEXTMap 3D city models, unlimited media location reports, and private labeling.
- Access to a designated support specialist.