Pokémon Go has kids and adults alike roaming the streets and parks in search of digital creatures to capture with their smartphones. The gaming phenomenon has set all kinds of milestones including over 100 million Android downloads its first month. The popularity of this game is sure to drive awareness of how GIS can interact with augmented reality producing a unique experience for consumers and businesses alike. The combination of geospatial data and augmented reality has made Pokémon Go a massive hit. It leverages enormous amounts of geospatial data about each user’s location. It analyzed this data to identify locations and features in parks, attractions, PokeStops, and PokeGyms. They had to identify accessible places where people would want to go. Pokemon Go would not be as successful as it is without geospatial data.
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So what is the future of geospatial data and augmented reality? The sky is the limit. Initially, technology seemed to isolate us from others, but with the advent of applications like geocaching and Pokemon Go, it seems to be following us outdoors and interacting with others. Imagine a grocery app that has your shopping list and knows what aisle you are on. It could say something like “In this aisle, you can find the following items on your list…” It could even show you sale items. It could transform the shopping experience.
Can you think of other industries and that will take hold of these two technologies? Add your thoughts and comments below.