Intermap Names two senior vice Presidents

News Releases

14 Sep, 2005 ENGLEWOOD, COLORADO, September 14, 2005: Intermap Technologies announces a new organization structure and names two new senior vice presidents—Garth Lawrence as senior vice president of business operations and Eric DesRoche as senior vice president of strategic business development. 

The new organization has been designed to focus the executive leadership and staff talent on the key missions of the corporation. Garth Lawrence has been promoted to senior vice president of business operations and will take responsibility for the management of sales, operations, information technology, engineering and customer care. Mr. Lawrence has worked for Intermap and its predecessor companies since 1981 serving in a number of managerial and executive positions including operations, marketing, sales and most recently customer care. He holds a bachelor of science degree in geology from the University of Waterloo and has valuable experience in remote sensing and geomatics, including satellite and airborne sensors and services. 

"Garth brings strong managerial skills, broad experience, great vision and a quiet, but determined leadership to this new position in the organization," commented Brian Bullock, Intermap's chief executive officer. "Garth and I have a shared vision for Intermap and a strong relationship of trust that has developed over 20-plus years of working together." 

Eric DesRoche has been promoted to senior vice president of strategic business development. In this new position, Mr. DesRoche will focus the innovative talent of a group of engineers and scientists on the development of new products using Intermap's suite of countrywide mapping datasets for select key vertical markets such as insurance, tourism and transportation. He will also have responsibility to establish the business partner relationships to bring the new products to market. Mr. DesRoche has over 15 years' experience in the mapping and geographic information systems (GIS) industry. He holds a bachelor of science degree in surveying engineering from the University of Calgary. His experience includes successfully co-founding and managing a U.S. geodetic surveying company and serving as a senior manager and executive for major mapping, engineering and GIS services firms. Most recently Mr. DesRoche managed Intermap's NEXTMap division, including the expansion of the Intermap online data store and the development of new products and market strategies. 

"Eric joined Intermap nearly three years ago, bringing outstanding leadership, business development and industry experience to our executive team," said Brian Bullock. "I have enjoyed getting to know Eric while working with him on key accounts. I have great confidence that he will lead Intermap quickly and successfully into new markets identified in our business plan." 

"During the past two years, we have expanded our production capacity by 600 percent and reduced our cost per unit area for the NEXTMap USA program by 300 percent," continued Mr. Bullock "Following the model established by our landmark project called NEXTMap Britain, Intermap is using this expanded capacity to remap the entire landmass of the continental United States and Western Europe and build the largest, most accurate map database ever attempted. Garth and Eric bring leadership, talent, experience and a pioneering spirit to these positions, all of which I believe will be key factors in successfully realizing our vision." 

About Intermap 

Intermap is digitally remapping entire countries, building unprecedented national databases, called NEXTMap, of highly accurate digital topographic maps (including elevation). Customers purchase Intermap's high-quality, low-cost data to facilitate better decision-making for numerous commercial, governmental, military and consumer applications. 

Demand for NEXTMap data is growing as new commercial applications are emerging, including geographical information systems (GIS), engineering planning, transportation, automotive, navigation, flood, irrigation, environmental management and planning, telecommunications network planning, aviation, simulation and 3D visualization. Internet applications include virtual tours, topographic maps and computer games. The products are also used to add interactive intelligence to airborne and satellite images. 

Headquartered in Denver, Colorado, Intermap employs more than 260 people worldwide with offices in Calgary, Ottawa, Munich and Jakarta. Intermap is publicly traded on the TSX Toronto Stock Exchange under the symbol IMP. For more information, visit 

For further information please contact: 

Monica Moore 
Director of Marketing 
(303) 708-0955