Bushnell ONIX GPS Product Line to Use AccuTerra Maps provided by Intermap Technologies

News Releases

7 Jan, 2008

AccuTerra product enhances outdoor and off-road experience for Bushnell ONIX GPS users

Monday, January 7, 2008


DENVER & LAS VEGAS (January 7, 2008): Intermap Technologies Corp. today announced at the Consumer Electronics Show in Las Vegas, an agreement with Bushnell Outdoor Products® that enables recreational enthusiasts to download AccuTerra™ outdoor map content for the new ONIX series of handheld GPS devices. Through this agreement, Bushnell customers will be able to access digital terrain data, roads, trails, and points of interest for most recreation areas in the United States. Intermap's AccuTerra mapping data will provide rich content for the contiguous 48 states and Hawaii. Digital maps for geographic specific regions — small or large — will be available from Bushnell in early 2008. 

 “This partnership means that Bushnell customers will enjoy a user experience previously unavailable,” states Eric DesRoche, senior vice president of consumer electronics for Intermap Technologies. “Our AccuTerra recreational map data is the highest quality data available for GPS devices and we're pleased that Bushnell recognizes the value that our map content brings to their line of GPS products.”

AccuTerra will feature several layers of geospatial information including elevation data, trails, paths, roads, and outdoor-specific points of interest, such as campgrounds, service facilities, and trail heads. Also included will be a land use display that clearly shows the location of public and private property boundaries. AccuTerra data will be available on the Bushnell ONIX series beginning in 2008.

 “Intermap's new recreational datasets are an excellent complement to our line of ONIX GPS navigation systems,” said Phil Gyori, vice president at Bushnell. “Our customer's favorite outdoor and recreational activities will now be significantly enhanced thanks to some of the best off-road maps on the market today.”

About Intermap Technologies

Intermap (TSX: IMP.TO, AIM: IMAP.L) is a preeminent digital mapping company creating uniform high-resolution 3D digital models of the earth's surface. The Company is proactively remapping entire countries and building uniform national databases, called NEXTMap®, consisting of affordably priced elevation data and geometric images of unprecedented accuracy. Demand for NEXTMap® data is growing as new commercial applications emerge within the GIS, engineering, automotive, personal navigation device, insurance risk assessment, oil and gas, hydrology, environmental planning, wireless communications, transportation, aviation, and 3D visualization markets.

Headquartered in Denver, Colorado, Intermap employs more than 560 people worldwide, with additional offices in Calgary, Detroit, Jakarta, London, Munich, Ottawa, and Prague. For more information, visitwww.intermap.com.

About Bushnell

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell® has been the industry leader in high-performance sports optics for 60 years. The Company provides the highest quality, most reliable and affordable sports optics products on the market. And, its commitment to outstanding customer service and strong retailer partnerships is unmatched. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike's Law Enforcement®,Stoney Point®, Hoppe's®, Final Approach®, Kolpin® and Butler Creek® brand names. 



Public Relations


Intermap Technologies

Kevin Thomas



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