Intermap Delivers Location-based Marketing & Audience Measurement in AdPro v3.0

News Releases

17 Jul, 2013

- First SaaS Application Specially Designed for Creative Agencies and Media Buyers 
to Evaluate Out-of-Home Locations -


DENVER – July 17, 2013 (TSX: IMP) – Intermap Technologies today introduced AdPro v3.0 for Media Buyers, the first Software-as-a-Service (SaaS) application specifically designed for creative agencies and media buyers to evaluate the advertising potential of any Out-of-Home (OOH) location including static billboards, digital billboards, posters, city walls, bus shelters, urban furniture, shopping malls, retail locations, sports arenas, concert venues, and street corners. The resulting information can then be turned into a winning proposal that the agency sends to their client. AdPro allows an agency to understand and measure the drivers of a successful location-based campaign including area demographics, proximity to points of interest, traffic analysis, exposure time, and viewing approach. 

Evaluating requests for proposals (RFPs) and generating effective proposals is laborious and time consuming. AdPro helps an agency increase the number and effectiveness of their proposals that leverage out-of-home media. AdPro reduces the stress of meeting deadlines with automation including the easy upload of a RFP template, supplying all necessary evaluation tools in one place instead of using multiple general purpose tools, and creating effective communications with the end customer including reports and proposals. 

"Media buying software doesn't need to be expensive or complex," said Todd Oseth, president and CEO of Intermap Technologies. "The simple idea behind AdPro Media Buyer v3.0 is this: one mouse click and you have what you need to make smarter and faster advertising decisions. This is web-based software, so there's no software to install, and no extra hardware needed. You can sign-up online and you're done. This latest version of AdPro for media buyers enables agencies to quickly evaluate all necessary out of home formats for a client’s campaign. We've listened to over one hundred agencies and have incorporated their feedback into this substantial new release. When media agencies try it, I think they will be very pleased with the results and you can't beat the price." 

For campaign planners, AdPro offers a complete set of tools for comparing the merits of locations in order to create a proposal that achieves an advertiser’s goals. For media buyers, AdPro provides detailed information about the true value of a location so the buyer is empowered in negotiating with the asset owners. 

“We use AdPro to evaluate out of home media to ensure we are planning an effective campaign for our clients,” said Hal W. Brown, Founder and CEO, The Delta Companies. “We also leverage AdPro to share plans with our clients in an interactive manner. Clients can login to AdPro to see the plan we propose, and then use it to understand the demographics, traffic, and location visibility. AdPro demonstrates to clients that Delta Media is using every resource to ensure an effective campaign.” 

The three key benefits of AdPro v3.0 for Media Buyers are: 

Create winning proposals with complete content:

  • Exact media position including facing direction
  • Street view built in
  • Measure visibility based on real obstructions
  • Actual viewing time based on traffic speed and congestion by day and time
  • Area demographics to understand target population
  • Nearby points of interest (POI)


Reduce time and effort for proposal generation:

  • Point and click automatic proposal generation
  • Select media locations that meet criteria
  • Interactively share campaign allowing customers to view key information
  • More effective proposals by demonstrating true value of each location
  • Cloud based application with anytime access from any computer


Leverage success from past campaigns:

  • Build and organize pool of preferred locations
  • Record personal notes and observations, in-house ratings, and pricing history
  • Compare locations with past successful campaigns for specific clients and markets


AdPro v3.0 for Media Buyers is available immediately from For more information, please contact Patrick Stevenson at

About Intermap Technologies 

Headquartered in Denver, Colorado - Intermap ( is an industry leader in geospatial solutions on demand. Through its powerful suite of 3DBI applications and proprietary development of contiguous databases that fuse volumes of GIS data into a single source, Intermap is able to provide location based solutions for customers in diverse markets around the world that solve today’s complex geospatial challenges. 

Intermap Reader Advisory 

Certain information provided in this news release constitutes forward-looking statements. The words "anticipate", "expect", "project", "estimate", "forecast" and similar expressions are intended to identify such forward-looking statements. Although Intermap believes that these statements are based on information and assumptions which are current, reasonable and complete, these statements are necessarily subject to a variety of known and unknown risks and uncertainties. You can find a discussion of such risks and uncertainties in our Annual Information Form and other securities filings. While the Company makes these forward-looking statements in good faith, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary significantly from those expected. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits that the Company will derive therefrom. All subsequent forward-looking statements, whether written or oral, attributable to Intermap or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The forward-looking statements contained in this news release are made as at the date of this news release and the Company does not undertake any obligation to update publicly or to revise any of the forward-looking statements made herein, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law. 

Reference is made to the Company’s audited Consolidated Financial Statements for the years ended December 31, 2012 and 2011, together with the accompanying notes. 

For more information, please contact: 

Intermap Technologies 
Rich Mohr, Senior Vice President & Chief Financial Officer 
+1 (303) 708-0955 

Canada – Financial 
Cory Pala, Investor Relations 
e.vestor Communications Inc. 
+1 (416) 657-2400 

United States – Financial 
Budd Zuckerman, Investor Relations 
Genesis Select Corporation 
+1 (303) 415-0200