Intermap Technologies Launches AdPro v3.2

Posted by Rich Mohr

Sep 4, 2014 8:32:00 AM

- Web-based Application Integrates Location-Based Traffic Audit Bureau Data
Across More Than 337,000 Out-of-Home Locations -
DENVER, September 4, 2014 - Intermap Technologies (TSX:IMP), (ITMSF:BB), a leading provider of location-based solutions, today announced the commercial availability of AdPro® v3.2. AdPro v3.2 provides media planners, buyers and owners with an easy way to turn Big Data into smarter advertising decisions. With AdPro v3.2, users can analyze market-level campaigns using Traffic Audit Bureau (TAB) ratings for reach, frequency and impressions to quickly pinpoint the perfect audience. AdPro v3.2 allows users to evaluate and select the best locations for their out-of-home campaigns by offering integrated access to standardized TAB ratings.AdPro_Exposure_Analyzer_2

The TAB out-of-home ratings are standardized, quantitative and reliable - providing exhaustive demographic information across the entire United States. TAB ratings have been unanimously voted the official currency for out-of-home measurement in the country. Intermap has worked closely with TAB to develop this latest release. AdPro v3.2 now provides coverage across:
  • 205 Designated Market Areas (DMA)
  • 950 Core Based Statistical Areas (CBSA)
  • 287,000 Posters/Junior Posters and Bulletins
  • 50,000 Transit Shelters, Phone Kiosks, Urban and Digital Urban Panels
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Topics: New Product Introduction, AdPro

Intermap Awarded Traffic Audit Bureau (TAB) License

Posted by Rich Mohr

May 13, 2014 8:30:00 AM

- AdPro® Incorporates TAB Out-of-Home Ratings -

DENVER, May 13, 2014 – Intermap Technologies (TSX:IMP), (ITMSF:BB), a leading provider of geospatial solutions, today announced it has received a commercial third-party database license to use the Traffic Audit Bureau (TAB) ratings in its AdPro software. After successfully passing TAB’s rigorous technical standards and audit committee, AdPro now provides access to the TAB Ratings Database. By leveraging standardized TAB ratings directly within AdPro, users can measure return on investment for their out-of-home (OOH) campaigns utilizing a trusted ratings system similar to those used in TV and radio campaigns. AdPro users who are also TAB members can now leverage the TAB Audience Data, combined with AdPro’s own proprietary data, mapping and analytics, to drive better decision making in their OOH advertising campaigns.
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Topics: AdPro

Intermap Delivers Location-based Marketing & Audience Measurement in AdPro v3.0

Posted by Rich Mohr

Jul 17, 2013 10:30:00 AM

- First SaaS Application Specially Designed for Creative Agencies and Media Buyers 
to Evaluate Out-of-Home Locations -

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Topics: AdPro

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